“If you haven’t had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success.”- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?In this book, you’ll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You’ll learn to balance action with doubt so that you can get started without being blindsided by what you don’t get right.If you want to discover products that customers love-that also deliver business results-this book is for you.About the AuthorTeresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy. What People Are Saying“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” – Phil Terry, Founder, Collaborative Gain; co-author, Customers Included“Teresa’s work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach – product discovery is a regular, consistent practice, that’s measurable and impactful.” – Jocelyn Mangan, CEO, HimForHer“It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them – yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.” – Martin Eriksson, Co-Founder & Chairman, Mind the Product“Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.” – Mike Herrick, SVP Technology, Airship“Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.” – Hope Gurion, Product Leader & Team Coach, Fearless Product
Teresa Torres
April 14, 2021
244 pages
English
978-1736633304
File Size: 82 MB
Available File Formats: PDF AZW3 DOCX EPUB MOBI TXT or Kindle audiobook Audio CD(Several files can be converted to each other)
Language: English, Francais, Italiano, Espanol, Deutsch, chinese
“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” – Phil Terry, Founder, Collaborative Gain; co-author, Customers Included”Teresa’s work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach – product discovery is a regular, consistent practice, that’s measurable and impactful.” – Jocelyn Mangan, CEO, HimForHer”It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them – yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.” – Martin Eriksson, Co-Founder & Chairman, Mind the Product”Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.” – Mike Herrick, SVP Technology, Airship”Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.” – Hope Gurion, Product Leader & Team Coach, Fearless Product About the Author Teresa Torres is an internationally acclaimed consultant and speaker. She helps product managers, designers, and software engineers ensure that they are building the right products for their customers and their businesses. She’s coached hundreds of teams at companies of all sizes, from early-stage startups to global enterprises, in a wide variety of industries. She has helped over 7,000 product people develop their discovery skills through the Product Talk Academy and is the author of the popular blog Product Talk. <div id="
There is a massive amount of information out there about what good product work looks like, but not too much about how to actually do it and live it from day-to-day, week-to-week. Lots of “what,” much less useful/actionable “how.”Well, not anymore. This is the missing “product team operating manual” that I wish someone handed me when I first got into this work. It does a beautiful job of teaching both the principles and the practices you need to grok.Do yourself, your team, your customers, and your product a big favor: read the book, and more importantly—put CDH into practice! “Future you” will be very grateful you did.
Teresa Torres has been developing her continuous discovery habits for a decade and has finally put her method and ideas into a straightforward approach that everyone can use.But her approach requires you to buy into the idea that the best ideas come from customers. Not executives, not salespeople, not competitors. And third-party research supports this view: executive mandates and sales ideas are notorious for producing poor results—poor satisfaction by clients and poor financial results for the organization.If you’re discovering and delivering products without personal experience with customers, you’re setting yourself up for failure.Torres writes:“Companies fall into the trap of chasing the next sale or obsessing about their competitors because many companies (especially startups) don’t have a better model for product management. They don’t know what ‘good’ looks like.“Most successful digital products today are conceived, designed, built, and delivered by a cross-functional team composed of product managers, designers, and software engineers.”But how? Torres explains it, beginning by answering the question “What is continuous discovery?” Once she’s got you hooked with the success associated with continuous discovery, she explains the key habits and how to develop them in your organization.Her writing is clear, her passion is evident.If you’re struggling to incorporate customers into your product planning, look no further than this book.
I am a B2B product leader who’s worked on various enterprise products at large and mid-sized companies. In my first few years in product I didn’t spend nearly enough time talking to customers. It’s hard to be the “voice of the customer” when you don’t talk to them very often OR only when there is an issue escalation or conference. Further, I spent more time talking to customers while working at a startup despite the fact that we didn’t have many at the time. For product managers this is simply unacceptable and makes strong product work nearly impossible. This is especially true for B2B product leaders with 100’s or 1000’s of customers!I can say emphatically that as a result of reading Marty Cagan’s book Inspired and now Continuous Discovery Habits that I will make weekly customer calls a cultural habit of every team I am on. This book is mandatory reading for any product manager because of the fundamental importance of product discovery. It provides practical guidance on various discovery topics that will arm you with a framework for both getting started and getting better over time. Reading and applying learnings from authors and contributors in the product community is a great way to get the coaching you need to become a highly effective product leader. If you’ve ever thought to yourself “Talking to customers is hard to do at my company” this book is for you. Thank you Teresa for arming me (and many others) with a framework for developing discovery habits.
I highly recommend this book for anyone interested in realizing our own agency and how we can influence team dynamics in a product company.The book introduces many practical artifacts to help the team align and prioritize resources. One of these artifacts is the Opportunity Solution Tree (OST), which starts with business outcomes followed by opportunities based on user needs. It’s important to note that there is a lot of content to learn how to go from outputs to outcomes.The book includes relevant diagrams to illustrate the framework, demonstrating one of the points Teresa makes throughout the book about the power of visualization for teamwork. Here are some of the concepts explained in the book:- Product trio (Product Manager, Designer, Software Engineer)- Experience Maps- Opportunity Solution Tree (OST)- Interview Snapshot and Story MapsTeresa recommends starting at an individual level first to avoid group thinking when creating experience maps. This is a great way to leverage diversity of thought. The best part is that Teresa not only recommends this approach at the beginning of collaboration but continuously as part of the discovery habits to keep take advantage of a diverse team. I think this is really important in order to create products that take into account many more scenarios and minorities that are usually overlooked.Another great point that I noticed in this book, is the addition of ethical assumptions in the types of assumptions to test. In the book, Teresa explains how to test these assumptions and includes examples. This subject can not be more relevant today when users are becoming more aware of privacy concerns and lack of transparency on the products we use every day.Lastly, each chapter of the book features an “anti-pattern” section where Teresa lays out problems you might run into when implementing her framework.As you can see, it’s all about practice. However, Teresa makes an emphasis that is all about the right mindset.
The book provides a great overview of how to incorporate continuous discovery habits into one’s product work, while also providing concrete examples and case studies. There are plenty of things to incorporate into one’s own workflow, but its clear writing style is also useful for helping clarify things you may already be implementing.There are diagrams and charts in the book, which I am glad to say were easy to read on a Kindle (which isn’t always the case). Particular highlights included the section on opportunity trees, customer interviews, and emphasising the role of partnership and collaboration with your peers and stakeholders. It also does a good job of highlighting the iterative nature that this work requires. A great book, and would recommend it to anyone involved in product work!
Short, sharp, and excellently presented framework of practices for product discovery work. Teresa has done a wonderful job of creating a book that will take you through the process of doing research-backed product work step-by-step.It also has my favourite pattern for practice based books where each chapter ends with a “Common Anti-Patterns” section where it lists the ways you can mess up a particular approach.Very recommended. Already copies of this on some of my clients 🙂
Teresa does a fantastic job at taking an immensely difficult and diverse topic, and simplifying it into a 200 page handbook detailing the process and the reason for doing it. Along the way she highlights common anti patterns and packs the book full of pragmatic ‘on the ground’ insights.My favourite part was on testing assumptions. I have been doing product management for 5 years now, and I was amazed to learn I had been doing aspect of discovery, spectacularly wrong!If you are in a product team, this book should be in the must read pile and at the top, next to SVPG and Marc Andreessen.
If there was one book I would recommend to someone starting out in product management that wanted to get the lay of the land in all things discovery, this would be it.This book is filled with discovery habits theory, but presented in a way that makes it easy to understand and actionable. I’ll certainly be referring back to these techniques as I move forward in my product management career.What particularly impressed me was something that a lot of product books don’t address: how to actually implement these habits if you are not in charge.Whether it’s discovery habits or something else, sometimes companies will already have their own practices that seem impossible to change on a big scale — and that’s okay. Torres describes how the way to make changes is just how you improve a good product — incrementally. By focusing on what you can control (your own work habits), you can make little changes that will eventually have a big impact, while avoiding the stress of thinking you can’t make a difference.Practical tips like these are given throughout her book, which makes it a joy to read and refer back to.
Just finished reading the recently published book “Continuous Discovery Habits” by Teresa Torres.I was familiar with Teresa’s opportunity tree and approach to discovery having read several of her articles on Product Talk and listened to her talks; I have to say though that her book brings it all together and to a new level!The book is written in clear language, easy to read and packed with many examples and case studies. It is a step-by-step guide to product discovery.The book has been instrumental to the work we have been doing as a team over the past months and to become a more user-centred organisation.
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